Google Announces Rebuilt AdMob Developer Tools With Smarter App Promotion, Local Currency Support

Mobile app developers using Google's AdMob ad network will start seeing a new version that has been rebuilt "in a ground up sort of way," according to Jonathan Alferness, director of product management for mobile ads. The update, which starts rolling out today, also brings AdMob more in line with Google's other ad platforms. That's something the company has been working on since it acquired AdMob in 2010, for example by integrating AdMob with AdWords, but Alferness said today is the "culmination" of all that work, and that the new AdMob can be more easily extended with new features, setting the stage for future improvements.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/nlsNShGX5II/

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